FREE resources from Allegiant Direct...

Scroll down to see all reports. Click the unique email address for each report to request the document.


The long-term secret to fundraising success.

A donor you acquire today will be worth much more to you a year...two years...even five years from now. That is, IF you do what’s necessary to keep the donor active and involved. It’s called Donor Long Term Value (or DLTV) - the cumulative value of a donor to your organization over time. And it really is the long-term secret to successful fundraising. However, you must have a correspondingly long-term view of the process. To get this free report and learn more about Donor Long-Term Value, email your contact information to: dltv@allegiantdirect.com


The 7 mistakes you probably are making with your grateful patient direct mail program.

If you mail to grateful patients, you could be making mistakes with list selection…patient age…discharge date…copy approach…and gift ask. Our FREE report, "The 7 mistakes you may be making with your grateful patient direct mail program" will fine-tune your program in minutes. To get yours, email your contact information to: 7mistakes@allegiantdirect.com

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Should you solicit Millennials?

Should you solicit “Millennials” (ages 35 -45) while avoiding “Baby Boomers” (ages 65+) ? The answer may surprise you. Learn the differences between Boomers and Millennials and what motivates them to give. Also, read what a leading fundraising expert has to say on the subject. For your FREE report, write us at: millennials@allegiantdirect.com.

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40 direct mail tips, techniques and secrets for greater fundraising success

Increase your nonprofit’s direct mail response...acquire more donors...and renew existing donors at a higher rate...by applying these principles developed by a direct mail veteran. To get your report, email us at: 40tips@allegiantdirect.com

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8 reasons your direct mail appeal didn't work...

If your last direct appeal performed poorly, there are likely good reasons – including audience, copy, graphics and your “ask.”  Our FREE report, "8 reasons your direct mail appeal didn’t work" shows how to make your next one better.  Get yours at: 8reasons@allegiantdirect.com


Take the guesswork out of mailing only your best donors.

Knowing your donors and their past behaviors can help improve results. We call it “Donor Intelligence.” With Donor Intelligence, you get a “snapshot” of your program providing 5-year donor lifetime value…donor and revenue distribution for regular, mid-level and major donors…current attrition rates for new and existing donors…and a look at how well you are upgrading donors and reactivating lapsed donors. With our “Campaign Efficiency Report,” you get an in-depth analysis of a recent campaign which allows you to select files for future appeals so you can solicit only your most productive names. The bottom line? Mail to fewer, yet more likely-to-respond donors…generate bigger, more frequent gifts…spend less money on your program! For more info, email us: donorintelligence@allegiantdirect.com.


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Children’s hospital “Teddy Bear” package

If you raise money for a children's hospital, here's a direct mail package you ought to consider: Allegiant Direct’s “Teddy Bear Package.” Every time we've done this package it's been a big success. To request a sample with all the details, write us at: teddybear@allegiantdrect.com


Optimum new donor cultivation plan

What's your strategy for cultivating donors within the first three months after they make their initial gift?  Our FREE REPORT provides ideas for reducing attrition and increasing net income 35% - 50%.  To get your report, email us at: cultivationplan@allegiantdirect.com


Why your donors aren’t YOUR DONORS

Are your donors “YOUR DONORS?  Not really.  They give to 7–10 different organizations.  Our FREE REPORT, “Why your donors aren’t YOUR DONORS,” will help you understand the limitations of their loyalty and what you can do to improve it.  Send contact info to: yourdonors@allegiantdirect.com 


The 9 fatal flaws that kill healthcare direct mail response...

You may think any direct mail package will work. But lurking inside your mailing could be flaws that could lower response 50% - 75%.  Avoid these pitfalls and improve your results with this free report, "The 9 fatal flaws that kill healthcare direct mail response." For your copy, email us at: 9flaws@allegiantdirect.com 


10 ways to keep your donors  from saying “goodbye.”

For most hospitals, donor retention rates are quite low, in the 30% - 40% range.  What can be done about this?  Plenty, according to our FREE report, "10 ways to improve donor retention." When you read it, you’ll learn why donors stop giving and what you can do to get them back.  To get your report, write us at:  retentionreport@allegiantdirect.com 


Boost response 25% - 580% with Advance Voice Messaging...

Advance Voice Messaging gives you the opportunity to send a personalized message via phone to your target audience. When used in conjunction with direct mail, it can improve response rates by 25-580% or more when tested against direct mail alone.  It is the perfect solution to reach people and encourage their support and action. For more info, request our FREE report: voicemessaging@allegiantdirect.com